{"id":4143,"date":"2019-09-19T15:00:52","date_gmt":"2019-09-19T13:00:52","guid":{"rendered":"https:\/\/tierwohl.tv\/datenschutzerklaerung\/"},"modified":"2026-09-28T08:20:40","modified_gmt":"2026-09-28T06:20:40","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/tierwohl.tv\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns fusion-no-small-visibility fusion-no-medium-visibility\" style=\"background-color: #f6f6f6;background-position: left top;background-repeat: no-repeat;padding-top:100px;padding-right:100px;padding-bottom:100px;padding-left:100px;margin-bottom: 0px;margin-top: 250px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-right: 4%;margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-three-fifth\" style=\"width:60%;width:calc(60% - ( ( 4% + 4% ) * 0.6 ) );margin-right: 4%;margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1>Privacy Policy<\/h1>\n<h2>1. Controller<\/h2>\n<p>The controller responsible for data processing on this website is:<\/p>\n<p>Blue Lava GmbH, Galileistra\u00dfe 1, 69115 Heidelberg, Germany, represented by the managing directors J\u00fcrgen Berens von Rautenfeld and Frank Thiedig<\/p>\n<p>Data protection contact within the company: Volker Wissmann, phone: +49 6221 40508-88, email: <a href=\"mailto:datenschutz@tierwohl.tv\">datenschutz@tierwohl.tv<\/a><\/p>\n<h2>2. Data protection officer<\/h2>\n<p>We have appointed an external data protection officer:<\/p>\n<p>Marvin Schmidt, DSEV Consulting &amp; Akademie GmbH, Leopoldstra\u00dfe 31, 80802 Munich, Germany, phone: +49 (0) 89 244 181 471, email: <a href=\"mailto:beratung@dsev.online\">beratung@dsev.online<\/a><\/p>\n<h2>3. General information on data processing<\/h2>\n<p>We only process personal data insofar as this is necessary to provide this website, to handle your enquiries or to send our newsletter, or if you have given your consent. The legal bases are in particular:<\/p>\n<ul>\n<li>Art. 6(1)(a) GDPR (consent)<\/li>\n<li>Art. 6(1)(b) GDPR (contract or pre-contractual measures, e.g. enquiries about our services)<\/li>\n<li>Art. 6(1)(c) GDPR (legal obligation, e.g. retention obligations)<\/li>\n<li>Art. 6(1)(f) GDPR (legitimate interest; we state the respective interest for each processing operation)<\/li>\n<\/ul>\n<p>This website is transmitted in encrypted form (TLS\/HTTPS).<\/p>\n<h2>4. Hosting and server log files<\/h2>\n<p>This website is operated on Blue Lava GmbH&#8217;s own servers located in Germany. When you access the website, the following data is automatically stored in server log files:<\/p>\n<ul>\n<li>IP address of the requesting device<\/li>\n<li>date and time of access<\/li>\n<li>page or file accessed<\/li>\n<li>website from which you reached us (referrer)<\/li>\n<li>browser and operating system used<\/li>\n<\/ul>\n<p><strong>Purpose:<\/strong> delivery of the website, ensuring stability and security, defending against and investigating attacks. <strong>Legal basis:<\/strong> Art. 6(1)(f) GDPR; our legitimate interest lies in the secure and error-free operation of the website. <strong>Storage period:<\/strong> log files are deleted after 7 days unless they are needed for longer in individual cases to investigate a security incident.<\/p>\n<h2>5. Cookies and similar technologies<\/h2>\n<p>We only use cookies that are technically necessary to operate the website, for example to store your language setting or to recognise that you have already closed the newsletter pop-up. The legal basis is \u00a7 25(2) no. 2 TDDDG and Art. 6(1)(f) GDPR. We do not use analytics or marketing cookies and no web tracking.<\/p>\n<h2>6. Contact form and contact by email or phone<\/h2>\n<p>If you contact us via the contact form, by email or by phone, we process the data you provide (e.g. name, company, address, phone number, email address, your role as a farmer, retailer or consumer, and your message) in order to answer your enquiry and advise you if necessary.<\/p>\n<p><strong>Legal basis:<\/strong> Art. 6(1)(b) GDPR insofar as your enquiry relates to a contract or advice on our services; otherwise Art. 6(1)(f) GDPR (our legitimate interest in answering enquiries).<\/p>\n<p><strong>Pipedrive CRM:<\/strong> We manage enquiries and contact details of prospects and business partners in the Pipedrive CRM system provided by Pipedrive O\u00dc, Mustam\u00e4e tee 3a, 10615 Tallinn, Estonia. Pipedrive processes the data on our behalf under a data processing agreement (Art. 28 GDPR). Where Pipedrive&#8217;s sub-processors process data in third countries, this is based on an adequacy decision or the EU standard contractual clauses.<\/p>\n<p><strong>Storage period:<\/strong> We delete your enquiry once it has been fully dealt with and no further business relationship arises, at the latest after 24 months. Statutory retention obligations (e.g. six years for business letters under \u00a7 257 HGB) remain unaffected.<\/p>\n<h2>7. Newsletter &#8220;Stallgeruch&#8221;<\/h2>\n<p>If you subscribe to our newsletter, we use your email address and any voluntary information (salutation, title, name, company, interest group) to send you the newsletter and address you personally.<\/p>\n<p><strong>Double opt-in:<\/strong> After subscribing, you will receive an email in which you confirm your subscription. We store the time of subscription and confirmation as well as the IP address used, in order to be able to prove the subscription (Art. 6(1)(f) GDPR).<\/p>\n<p><strong>Mailchimp:<\/strong> The newsletter is sent via Mailchimp, a service of The Rocket Science Group LLC d\/b\/a Intuit Mailchimp, 405 N Angier Ave NE, Atlanta, GA 30308, USA. Your data is therefore also processed in the USA. The transfer is based on the European Commission&#8217;s adequacy decision for the EU-US Data Privacy Framework, under which the provider is certified, and additionally on the EU standard contractual clauses. A data processing agreement is in place with Mailchimp.<\/p>\n<p><strong>Analysis (open and click rates):<\/strong> Our newsletters contain a tracking pixel and personalised links. This allows us to see whether and when a newsletter was opened and which links were clicked, in order to improve our offering. This analysis is part of the consent you give when subscribing.<\/p>\n<p><strong>Legal basis:<\/strong> your consent, Art. 6(1)(a) GDPR and \u00a7 25(1) TDDDG.<\/p>\n<p><strong>Unsubscribing:<\/strong> You can unsubscribe from the newsletter at any time via the link in each issue or by email to <a href=\"mailto:info@tierwohl.tv\">info@tierwohl.tv<\/a>. This also withdraws your consent to the analysis. The lawfulness of the processing carried out until then remains unaffected.<\/p>\n<p><strong>Storage period:<\/strong> Your data will be deleted after you unsubscribe. Your email address may be stored on a block list so that you do not receive any further newsletters (Art. 6(1)(f) GDPR).<\/p>\n<h2>8. Embedded livestreams<\/h2>\n<p>On our website we embed livestreams from the barns of our partner farms. The streams are provided via the platform of Online Software AG, Galileistra\u00dfe 1, 69115 Heidelberg, Germany (domain s.prestige.de). When you access a page with an embedded stream, your IP address is transmitted to this provider&#8217;s servers so that the stream can be delivered.<\/p>\n<p>Online Software AG processes this data on our behalf under a data processing agreement (Art. 28 GDPR).<\/p>\n<p><strong>Legal basis:<\/strong> Art. 6(1)(f) GDPR; our legitimate interest lies in presenting our offering.<\/p>\n<h2>9. Links to external services<\/h2>\n<p>On our website you will find links to social networks (YouTube, Instagram, Facebook), app stores, Google Maps (map of our locations) and press articles. These are simple links: data is only transmitted when you click on a link. The respective provider is responsible for the processing on the linked pages.<\/p>\n<h2>10. Your rights<\/h2>\n<p>You have the right to<\/p>\n<ul>\n<li>access the data we store about you (Art. 15 GDPR),<\/li>\n<li>rectification of inaccurate data (Art. 16 GDPR),<\/li>\n<li>erasure (Art. 17 GDPR),<\/li>\n<li>restriction of processing (Art. 18 GDPR),<\/li>\n<li>data portability (Art. 20 GDPR),<\/li>\n<li>withdraw any consent given with effect for the future (Art. 7(3) GDPR).<\/li>\n<\/ul>\n<p><strong>Right to object (Art. 21 GDPR):<\/strong> Where we process data on the basis of a legitimate interest (Art. 6(1)(f) GDPR), you may object at any time on grounds relating to your particular situation. You may object to processing for direct marketing purposes at any time without giving reasons.<\/p>\n<p>To exercise your rights, simply send a message to <a href=\"mailto:datenschutz@tierwohl.tv\">datenschutz@tierwohl.tv<\/a> or to our data protection officer.<\/p>\n<p><strong>Right to lodge a complaint:<\/strong> You may lodge a complaint with a data protection supervisory authority. The authority responsible for us is the State Commissioner for Data Protection and Freedom of Information of Baden-W\u00fcrttemberg (Landesbeauftragter f\u00fcr den Datenschutz und die Informationsfreiheit Baden-W\u00fcrttemberg), Lautenschlagerstra\u00dfe 20, 70173 Stuttgart, Germany.<\/p>\n<h2>11. Obligation to provide data and automated decision-making<\/h2>\n<p>Providing your data is voluntary. However, we cannot process your enquiry or newsletter subscription without the information marked as mandatory. No automated decision-making, including profiling, takes place.<\/p>\n<h2>12. Changes<\/h2>\n<p>We will update this privacy policy if our offering or the legal situation changes. The German version is authoritative. Last updated: 28 September 2026<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"width:20%;width:calc(20% - ( ( 4% + 4% ) * 0.2 ) );margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns fusion-no-large-visibility\" style=\"background-color: #f6f6f6;background-position: left top;background-repeat: no-repeat;padding-top:0px;padding-right:10%;padding-bottom:0px;padding-left:10%;margin-bottom: 0px;margin-top: 170px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><h1>Privacy Policy<\/h1>\n<h2>1. Controller<\/h2>\n<p>The controller responsible for data processing on this website is:<\/p>\n<p>Blue Lava GmbH, Galileistra\u00dfe 1, 69115 Heidelberg, Germany, represented by the managing directors J\u00fcrgen Berens von Rautenfeld and Frank Thiedig<\/p>\n<p>Data protection contact within the company: Volker Wissmann, phone: +49 6221 40508-88, email: <a href=\"mailto:datenschutz@tierwohl.tv\">datenschutz@tierwohl.tv<\/a><\/p>\n<h2>2. Data protection officer<\/h2>\n<p>We have appointed an external data protection officer:<\/p>\n<p>Marvin Schmidt, DSEV Consulting &amp; Akademie GmbH, Leopoldstra\u00dfe 31, 80802 Munich, Germany, phone: +49 (0) 89 244 181 471, email: <a href=\"mailto:beratung@dsev.online\">beratung@dsev.online<\/a><\/p>\n<h2>3. General information on data processing<\/h2>\n<p>We only process personal data insofar as this is necessary to provide this website, to handle your enquiries or to send our newsletter, or if you have given your consent. The legal bases are in particular:<\/p>\n<ul>\n<li>Art. 6(1)(a) GDPR (consent)<\/li>\n<li>Art. 6(1)(b) GDPR (contract or pre-contractual measures, e.g. enquiries about our services)<\/li>\n<li>Art. 6(1)(c) GDPR (legal obligation, e.g. retention obligations)<\/li>\n<li>Art. 6(1)(f) GDPR (legitimate interest; we state the respective interest for each processing operation)<\/li>\n<\/ul>\n<p>This website is transmitted in encrypted form (TLS\/HTTPS).<\/p>\n<h2>4. Hosting and server log files<\/h2>\n<p>This website is operated on Blue Lava GmbH&#8217;s own servers located in Germany. When you access the website, the following data is automatically stored in server log files:<\/p>\n<ul>\n<li>IP address of the requesting device<\/li>\n<li>date and time of access<\/li>\n<li>page or file accessed<\/li>\n<li>website from which you reached us (referrer)<\/li>\n<li>browser and operating system used<\/li>\n<\/ul>\n<p><strong>Purpose:<\/strong> delivery of the website, ensuring stability and security, defending against and investigating attacks. <strong>Legal basis:<\/strong> Art. 6(1)(f) GDPR; our legitimate interest lies in the secure and error-free operation of the website. <strong>Storage period:<\/strong> log files are deleted after 7 days unless they are needed for longer in individual cases to investigate a security incident.<\/p>\n<h2>5. Cookies and similar technologies<\/h2>\n<p>We only use cookies that are technically necessary to operate the website, for example to store your language setting or to recognise that you have already closed the newsletter pop-up. The legal basis is \u00a7 25(2) no. 2 TDDDG and Art. 6(1)(f) GDPR. We do not use analytics or marketing cookies and no web tracking.<\/p>\n<h2>6. Contact form and contact by email or phone<\/h2>\n<p>If you contact us via the contact form, by email or by phone, we process the data you provide (e.g. name, company, address, phone number, email address, your role as a farmer, retailer or consumer, and your message) in order to answer your enquiry and advise you if necessary.<\/p>\n<p><strong>Legal basis:<\/strong> Art. 6(1)(b) GDPR insofar as your enquiry relates to a contract or advice on our services; otherwise Art. 6(1)(f) GDPR (our legitimate interest in answering enquiries).<\/p>\n<p><strong>Pipedrive CRM:<\/strong> We manage enquiries and contact details of prospects and business partners in the Pipedrive CRM system provided by Pipedrive O\u00dc, Mustam\u00e4e tee 3a, 10615 Tallinn, Estonia. Pipedrive processes the data on our behalf under a data processing agreement (Art. 28 GDPR). Where Pipedrive&#8217;s sub-processors process data in third countries, this is based on an adequacy decision or the EU standard contractual clauses.<\/p>\n<p><strong>Storage period:<\/strong> We delete your enquiry once it has been fully dealt with and no further business relationship arises, at the latest after 24 months. Statutory retention obligations (e.g. six years for business letters under \u00a7 257 HGB) remain unaffected.<\/p>\n<h2>7. Newsletter &#8220;Stallgeruch&#8221;<\/h2>\n<p>If you subscribe to our newsletter, we use your email address and any voluntary information (salutation, title, name, company, interest group) to send you the newsletter and address you personally.<\/p>\n<p><strong>Double opt-in:<\/strong> After subscribing, you will receive an email in which you confirm your subscription. We store the time of subscription and confirmation as well as the IP address used, in order to be able to prove the subscription (Art. 6(1)(f) GDPR).<\/p>\n<p><strong>Mailchimp:<\/strong> The newsletter is sent via Mailchimp, a service of The Rocket Science Group LLC d\/b\/a Intuit Mailchimp, 405 N Angier Ave NE, Atlanta, GA 30308, USA. Your data is therefore also processed in the USA. The transfer is based on the European Commission&#8217;s adequacy decision for the EU-US Data Privacy Framework, under which the provider is certified, and additionally on the EU standard contractual clauses. A data processing agreement is in place with Mailchimp.<\/p>\n<p><strong>Analysis (open and click rates):<\/strong> Our newsletters contain a tracking pixel and personalised links. This allows us to see whether and when a newsletter was opened and which links were clicked, in order to improve our offering. This analysis is part of the consent you give when subscribing.<\/p>\n<p><strong>Legal basis:<\/strong> your consent, Art. 6(1)(a) GDPR and \u00a7 25(1) TDDDG.<\/p>\n<p><strong>Unsubscribing:<\/strong> You can unsubscribe from the newsletter at any time via the link in each issue or by email to <a href=\"mailto:info@tierwohl.tv\">info@tierwohl.tv<\/a>. This also withdraws your consent to the analysis. The lawfulness of the processing carried out until then remains unaffected.<\/p>\n<p><strong>Storage period:<\/strong> Your data will be deleted after you unsubscribe. Your email address may be stored on a block list so that you do not receive any further newsletters (Art. 6(1)(f) GDPR).<\/p>\n<h2>8. Embedded livestreams<\/h2>\n<p>On our website we embed livestreams from the barns of our partner farms. The streams are provided via the platform of Online Software AG, Galileistra\u00dfe 1, 69115 Heidelberg, Germany (domain s.prestige.de). When you access a page with an embedded stream, your IP address is transmitted to this provider&#8217;s servers so that the stream can be delivered.<\/p>\n<p>Online Software AG processes this data on our behalf under a data processing agreement (Art. 28 GDPR).<\/p>\n<p><strong>Legal basis:<\/strong> Art. 6(1)(f) GDPR; our legitimate interest lies in presenting our offering.<\/p>\n<h2>9. Links to external services<\/h2>\n<p>On our website you will find links to social networks (YouTube, Instagram, Facebook), app stores, Google Maps (map of our locations) and press articles. These are simple links: data is only transmitted when you click on a link. The respective provider is responsible for the processing on the linked pages.<\/p>\n<h2>10. Your rights<\/h2>\n<p>You have the right to<\/p>\n<ul>\n<li>access the data we store about you (Art. 15 GDPR),<\/li>\n<li>rectification of inaccurate data (Art. 16 GDPR),<\/li>\n<li>erasure (Art. 17 GDPR),<\/li>\n<li>restriction of processing (Art. 18 GDPR),<\/li>\n<li>data portability (Art. 20 GDPR),<\/li>\n<li>withdraw any consent given with effect for the future (Art. 7(3) GDPR).<\/li>\n<\/ul>\n<p><strong>Right to object (Art. 21 GDPR):<\/strong> Where we process data on the basis of a legitimate interest (Art. 6(1)(f) GDPR), you may object at any time on grounds relating to your particular situation. You may object to processing for direct marketing purposes at any time without giving reasons.<\/p>\n<p>To exercise your rights, simply send a message to <a href=\"mailto:datenschutz@tierwohl.tv\">datenschutz@tierwohl.tv<\/a> or to our data protection officer.<\/p>\n<p><strong>Right to lodge a complaint:<\/strong> You may lodge a complaint with a data protection supervisory authority. The authority responsible for us is the State Commissioner for Data Protection and Freedom of Information of Baden-W\u00fcrttemberg (Landesbeauftragter f\u00fcr den Datenschutz und die Informationsfreiheit Baden-W\u00fcrttemberg), Lautenschlagerstra\u00dfe 20, 70173 Stuttgart, Germany.<\/p>\n<h2>11. Obligation to provide data and automated decision-making<\/h2>\n<p>Providing your data is voluntary. However, we cannot process your enquiry or newsletter subscription without the information marked as mandatory. No automated decision-making, including profiling, takes place.<\/p>\n<h2>12. Changes<\/h2>\n<p>We will update this privacy policy if our offering or the legal situation changes. The German version is authoritative. Last updated: 28 September 2026<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4143","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - tierwohl.tv<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tierwohl.tv\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - tierwohl.tv\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tierwohl.tv\/en\/privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"tierwohl.tv\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T06:20:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"69 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tierwohl.tv\\\/en\\\/privacy-policy\\\/\",\"url\":\"https:\\\/\\\/tierwohl.tv\\\/en\\\/privacy-policy\\\/\",\"name\":\"Privacy Policy - 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